ENCO SRL (ENCO) - Italy
ENCO is an innovation and research-consulting firm based in Naples, active since 1987. Originally specialized in business consulting and industrial engineering, it has expanded its range of activities becoming an experienced advisor for both private business and public authorities involved in territorial development and opened two new offices in Rio de Janeiro and Brussels. The company participates in national and international R&D&I projects as a facilitator for business, product, technology and process innovation in different industrial areas, including energy, environmental management, the agro-food sector and logistics.
The company has a long track record participating in EUfunded projects as WP leader, task leader and project coordinator. The company is specialized, inter alia, in two main fields:
ï Development of market analysis, business plan and exploitation plans: studies (elaborated at European and international scale) for innovative products, technical solutions and systems are focused on market trends, market profitability and distribution channels. ENCO conducts market surveys with potential customers, Desk analysis, SWOT analysis, identification of economic, legislative and behavioral barriers, customer segments analysis and competitor analysis, market feasibility studies and Risk analysis. Moreover, ENCO develops innovation and business strategies, quantitative assessment of pricing and cost-benefit analysis, identifying Capital and Operational Costs.
ï Communication and dissemination strategies: developing action plans for dissemination and communication activities; identifying target stakeholders, tools and actions to be implemented; developing tailor made campaign to raise audience’s awareness on the project rationale, activities and results; identifying and selecting events, workshops and meetings; organizing information and dissemination events; producing publications, newsletters, brochures, leaflets, promotional and marketing materials; setting up and managing project websites, and participating in relevant events and exploiting institutional communication channels; building a broader community around the project topics.
ENCO will lead WP7 Cross-cutting activities & Innovation Impacts to support the full deployment of the project outputs and results, planning and implementing dissemination and communication activities targeted to the project key audience groups. To achieve this, a set of activities has been outlined already in Section 2.2. An extensive professional communication campaign to reach key stakeholders will be designed by ENCO and implemented in a spirit of full cooperation by all the project partners.